3 Main Benefits in Utilizing Automated Transcriptions in Qualitative Research

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Nowadays, it’s not a matter of choosing between going through the tedious process of manually transcribing interview notes or seeking the help of certified transcribers anymore. 

The focus is now shifting towards which service provider has the fastest turnaround time, who provides the best quality, and is being retailed at an affordable price. These particular factors are what urged companies to develop automated or machine-generated transcriptions services. Because of this, there is a steady growth in terms of the upgrades made for automated transcriptions powered by AI tools. You just have to determine when to use automated transcriptions depending on your needs.

This is especially essential when conducting qualitative research projects where you produce a lot of audio and video recordings. After all, qualitative research aims to reveal the behavior and perception of a specific target audience with reference to a particular topic, brand, or event. It seeks to interpret data that is gathered through in-depth interviews, focus group discussions, ethnographic research, case studies, content analysis, etc. all of which would mostly involve the need to use a recording device. So now, imagine yourself obtaining a pile of recordings after conducting IDIs and FGDs that needed transcriptions within a specified deadline all the while organizing results from case studies or mobile ethnographic research. It can be downright exhausting. By making the transcriptions task easier for a researcher is what an automated transcription is hoping to accomplish. 

Check Out The Benefits of Utilizing Free Automated Transcriptions in Qualitative Research:

  • Cost-effective

Services offering free transcriptions must’ve been a real asset especially if you’re a struggling researcher working on a qualitative research project while following a really tight client budget. Because more and more researchers are being particular with how much the tools are costing them and the efficiency it brings forth, more and more companies are also trying to keep up by developing free transcriptions tools. 

However, you must also keep in mind that not all free or inexpensive tools are worth risking the quality of your output for. Be sure to research well, try them out, check testimonials, and take note of the features each service is offering. Only consider features that you think will be useful for you down the road to avoid coming across unnecessary additional payments. 

  • Quick turnaround time 

Apart from the cost, researchers are also looking for services with the quickest turnaround time that has the least effect on accuracy as much as possible. While automated transcriptions do not deliver 100% accuracy, AI or machine learning developments can only improve as time goes by.  

Hours initially spent on manually transcribing files could be better spent accomplishing more critical tasks. This eliminates the need for you to always multi-task and allows you to give your full attention to more important assignments. 

  • Proofing Services

Some service providers offering free transcriptions or really affordable ones are also offering proofreading and editing services that you can avail if you feel like you needed extra help from a human perspective in making your transcripts more accurate. 

While automated transcriptions ultimately make a qualitative researcher’s work efficient and less expensive, it isn’t to say that it is a perfect transcriptions tool. Most text formats from this service are still subject to editing but still a good starting point, nonetheless. Use it to your advantage but do not completely rely on it alone. 

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