Marketing continues to improve as technology continues to thrive. Now, there are new methods and tools you can use as a marketer, including video transcriptions. It may not seem like they don’t have any significant impact at first, but one transcription can change the game for different kinds of marketers. Below are 6 reasons why video transcription for marketing is beneficial:
1. It can be used in interviews and focus groups.
Interviews and focus groups are widely used by brand marketers, market researchers, and more. They’re a great way to obtain authentic insights for multiple projects and brands. The problem is analyzing the recorded interviews and focus groups and collating all the necessary information. This is where marketing transcriptions can come in and save the day. With transcriptions, you’ll be able to scan documents easily, find important details and information, and go back to certain parts of the interviews.
2. It can be used in content creation.
Transcriptions are also quite useful when it comes to content creation. As content marketers, you will find refuge in transcriptions as you can use them to repurpose published content or edit and update successful content.
For example, a webinar, which is already a form of engaging content, can be further amplified using transcriptions. Transcriptions of the webinars can be posted alongside it, or they can be used to develop new blog posts from the webinar content.
3. It makes video captioning easier.
Videos are an effective marketing tool, especially for businesses and companies who are looking forward to raising customer awareness and generating leads. Nowadays, video captions are necessary to achieve these goals.
According to Facebook, 85% of Facebook videos are being watched without sounds. Additionally, it has been reported that 100 million hours of video are being watched by users daily. These are all the more reason why you should include captions to your videos. With a video transcription for marketing using a free transcription service, video captioning is easier. You can easily refer to transcriptions to create the captions. And you can also use it to edit the automatic captions by Facebook or YouTube.
4. It improves SEO.
Having videos, online ads, or webinars transcribed is one way to improve SEO. SEO (search engine optimization) is a part of digital marketing where you try to increase the visibility of your website to gain more traffic. When you post transcriptions of various events or online content to your website, it improves your site’s indexability. And the more your site is indexed, the more you can gain traffic. The more you gain traffic, the more chances your site shows up on the first page of search engine results.
5. It boosts engagement.
As a marketer, you have to make sure that your audiences are engaged. Whether they are consumers, research respondents, or other businesses, you need to make sure that you have their undivided attention. Video transcriptions can help with this. Videos with captions or transcriptions allow the audience to go through your content in their own ways. Consumers will know more about your product or service and research respondents will connect more with your video stimuli.
6. It increases accessibility.
Accessibility also matters in marketing. You have to make sure that you can accommodate potential customers with disabilities, specifically those who are deaf or hard-of-hearing, or learning disabilities. If you’re able to provide captions or transcriptions with your video, then you’re making it easier for them to access your content, or learn more about your business, or participate in your marketing research project.