Many businesses, be it big or small, rely on content creation and their overall content marketing to reach audiences. Apart from that, there are multiple other reasons why content creation is important. This includes:
- garnering consumer trust and build relationships
- nurturing prospects or leads
- fostering customer retention
- strengthening brand awareness
- creating a content library
- receiving SEO benefits
The thing is, though anyone can simply start creating content, it takes time and effort to create valuable and high-quality content, especially for small businesses hoping to utilize content marketing. You need to be methodical and thoughtful with every content you create and put out.
5 Steps for an easy content creation plan for small businesses
#1 Align your content creation process with your content strategy
First things first, you need to align your content creation with your existing content strategy. If you don’t have a solid one yet, it’s best to create a unique content strategy that will guide your content creation and help your overall content marketing efforts. Your content strategy involves:
- Your goals and KPIs
- Your audience
- The best platforms to use
- The types of content you’ll create
- The tools and resources you need
- And more
With these details taken note of, you can go ahead and form your creation process based on these. You’ll know who to target, where to publish the content you’ll create, the purpose of each content, your schedule, and more.
#2 Map out your whole process and flow
The next thing you need to do is map out the whole process or flow of creating content. First is brainstorming topics and ideas, then the actual writing. You also need to consider the editing and reviewing process, and lastly, the publishing. It’s also wise to know the finer details of the process. Figure out who will be writing or creating the content, who needs to review and edit and how much time will you allot for it. You can also put forth some sort of contingency plan or fail-safes in case there are any technical difficulties or in case a team member is on leave. Once the whole process has been established, it will be easier for you and your team to move and perform, creating and developing content like a well-oiled machine.
#3 Establish frequency
Being consistent is one of the keys to content creation success. If you want your content creation plan to prosper, you need to keep up on it and be consistent. Establish frequency early on. Refer back to your content creation flow and see if it can fit your schedule well. Identify how many times can you create and post content in a given period of time, and see if you can stay consistent over time.
#4 Repurpose your content
Repurposing should also be a part of your content creation process. This helps you maximize your efforts, reach new audiences, and fulfill your content’s purpose. For example, a blog can be turned into an infographic you can share on social media. A video interview or podcast episode can be transcribed and disseminated to other audiences. For this, you also have to be equipped with tools that will help you repurpose your content. Some tools that will be beneficial are:
- Free stock photo websites
- Photo editing software
- Free transcription service
- Video editing software
- Graphic design platform
- Social media content apps
#5 Share, share share
Content creation is not complete if you don’t share it with your audiences. Make sure you use your best platforms and share your content there. Share a link, a snippet, a quote, anything. This also aligns with repurposing content. You can share repurposed content on various platforms and in various ways. This ensures that you’re getting the best views and exposure as possible and that you’re on your way towards whatever goal you first established on your strategy.