If you’re utilizing videos to build your brand and audience in the fitness industry, you’re doing the right thing! Videos are essential when it comes to marketing nowadays, especially when they are produced in high-quality. The problem is growing your audience and reaching more of your target market with every fitness video you publish on your website or YouTube channel. The answer? Repurposing content.
Repurposing your fitness videos, even to the most bite-sized content, can go a long way. Here are some of the top reasons why you should repurpose your videos:
- Will help make your content more valuable
- Can contribute for easier consumption
- Will boost all kinds of engagement
- Can help you get feedback or inspiration from the audience
- Will help foster a closer relationship with potential customers
Here are five ways you can repurpose your fitness videos and further grow your audience!
Recreate them as blog posts
Every time you post your fitness videos on your website or on YouTube, make sure you recreate them as blog posts. Blog posts can contribute a lot to your website especially when it comes to search engine optimization. They can also help you be more detailed where you can include finer points and extra information about the fitness routine you recently featured. After being published, blog posts can also be shared on various platforms, multiplying audience exposure even further.
Transcribe your videos or insert captions
Another way to grow your fitness video audience is to utilize transcriptions or captions. Transcriptions allow for easier consumption of the audience, not to mention that it also helps the SEO of your website or your YouTube channel. Captions also help your content be more accessible, as a result, deaf or hard of hearing persons have the chance to watch your fitness videos and participate themselves. Use a free transcription service that can easily transcribe your videos and help you publish transcriptions and insert captions.
Post them on Instagram
Instagram is slowly becoming one of the most powerful social media platforms out there. As of January 2020, it is estimated to have nearly 1 billion monthly active users, and according to Statista, there are nearly 500 million users who log in every single day. Get in touch with your Instagram account and post your fitness videos there. You can also utilize IGTV, which allows you to post long-form videos as opposed to a regular post which only lets you post videos under a minute. Make sure to enable the captions for your IGTV videos as well.
Post your videos on Facebook
With over 1.62 billion users daily, Facebook remains one of the most widely used social media platforms out there. Best of all is that videos are successful on the platform. 100 million hours of video are watched on Facebook every day by over 500 million people. Take advantage of this and post your fitness videos on Facebook as well. Facebook is also used widely among families and friends, which means
Turn them into GIFs or short clips
Everybody loves GIFs and short clips especially because they drive a lot of engagement when it comes to various social media like Twitter. Go ahead and create short clips out of your fitness videos, or turn fun scenes or important details into GIFs. You can also use these GIFs to create Twitter threads that will drive maximum exposure for you and your videos.