Twitter continues to be one of the most well-known and most used social media. Content creators, industry professionals, news channels and journalists, business people, and more use this social platform on a daily basis, publishing a wide range of content, including one of the most effective content, video. If you’re one of these people, it’s time you learn how to add captions to your Twitter video.
Now, unlike Facebook and Instagram, Twitter doesn’t have automatic captioning readily available. Still, that doesn’t mean you can’t do anything about it. There are at least two ways to add captions to your Twitter videos.
Why is it important?
Adding captions to your Twitter videos is important for numerous reasons. However, the two most important things to keep in mind are accessibility and reach.
You want to make your Twitter videos accessible to all your audience so that they have a smoother time connecting with you and interacting with you. With captions in place, you are increasing the accessibility of your content on Twitter, providing a more inclusive experience for those in the Deaf community, and allowing people to consume your content no matter their surroundings.
Adding captions to your videos on Twitter also increases your reach. People from other countries, non-native English speakers, and more have the chance to see your content and watch it. Adding captions also improve your indexability and searchability, which will of course add to your overall reach.
Here are two methods of adding captions to your Twitter videos:
Add captions via Twitter Media Studio
Twitter Media Studio is a platform feature on Twitter that acts as a one-stop-shop that lets you manage the entire Twitter content of an organization. Here you’ll be able to upload, organize, and publish content across multiple accounts, which means you can directly upload videos and add captions using an SRT file. To activate or access your Twitter Media studio, you need to contact your Twitter partner manager. You can also try creating an ads account first.
Image Source: @TwitterMovies on Twitter
To start adding captions via Twitter Media Studio:
- Use a free transcription service to get automatic transcriptions
- Edit your transcription and customize it as an SRT file
- Upload your video directly to Twitter Media Studio on a mobile device
- After the upload is complete, tap Media Detail
- Click on the Subtitles tab
- From the list of Media Studio-supported languages, select the language of the SRT file
- Tap Upload and select the SRT file you just saved from your transcription
Once successfully uploaded, your audience will be able to view your videos with captions and even toggle them on and off.
Hardcode subtitles into your videos
Hardcoded captions or subtitles are those that are part of the video itself. This means you can’t turn it on or off since it’s already in the video. This works well if you don’t have access to the Twitter Media Studio, but still want to make your video content user-friendly and accessible.
To hardcode captions, you need to include the captions as texts when editing a new video. There are multiple video editing software or mobile apps that can help you achieve this. You can even use a cheap transcription service to get a transcription, and simply copy and paste captions to your video. Make sure your font is readable, and the size is not too big and not too small, and you’re good to go.
Hardcoding captions on videos is a foolproof way to provide captions for your audience on Twitter. This also gives you a bit more freedom as you’ll be able to customize where the captions are placed on the screen. Usually, captions and subtitles are placed at the bottom of the screen, but hardcoding means you can move them up the top when they obscure some parts of the current scene. This will make it easier for your audience as well, and will not hinder them from fully viewing your video content.
Putting in the effort to add captions to your Twitter videos can lead to better results. Make sure you keep these methods in mind so the next video you upload on the social platform is captioned.