Videos are becoming more and more popular these days. Even videos with closed captions or subtitles are also making a buzz and are influencing a lot of people. This is the perfect time for you to be utilizing videos for your business or profession. With videos, you’ll be able to achieve more as a professional and connect more with your audience.
Why should you be creating video content?
This question can be answered by a number of well-founded reasons.
First and foremost, videos increase engagement (especially those with captions!). No matter what angle you look at it, no matter what platform you use, videos are engaging with the audience one way or another. Last 2019, the number of people who viewed videos on mobile devices was over 2 billion, and it’s not decreasing any time soon. YouTube, a social media platform primarily known for video content, is easily the second biggest search engine next to Google. That means people are actively looking for videos, watching videos, absorbing information and entertainment through videos. And because people are more engaged, videos also make better conversion and sales.
Videos also build connection and trust. Businesses who use video to introduce their brand or their products create a better connection with the audience. By using videos, information can be disseminated more quickly since it encourages social sharing. Information through videos can also be consumed better by the people.
Apart from that, utilizing videos shows great ROI. The process of creating videos may not be simple or entirely frugal, but they give an excellent return on investment. From the viewership and exposure, to sales, to the engagement, and even to maximizing SEO—it will all pay off.
At the end of the day, video content is not something you should miss out on. Here are simple and direct steps in creating videos and integrating captions.
How to create a video with closed captions
Define the purpose and the format of your video
Before anything else, you need to define the purpose and the format of your video. You need to establish if it’s an educational video about your business or your new product/service, or an entertaining video meant to engage the people with current news or popular trends. They could also be tutorials, interviews, reviews, simple video ads, a lot more. After that, think of the format of your video; is it going to be live or animated?
Create a script
You need a solid script for your video. If you’re going for an informational video about your new products make sure to get all the key selling points in there, If your video is about current news or trends, then make sure you get the sensitive facts right. If it’s an interview, make sure you include engaging questions or enlightening answers. Remember that the script is your main tool to get your message out to the audience.
Prepare the equipment, software, and crew
The next thing you want to do is to prepare the necessary equipment, software, and crew. If you’re doing a live video, you need cameramen and actors plus equipment such as a video camera, lighting equipment, and more. For an animated video, on the other hand, you’re going to need animators and softwares or programs needed to create the video.
Add captions or subtitles
Captions or subtitles are helpful when it comes to video content. In YouTube, closed captions are changing the game for vloggers and content creators. In films and online videos, subtitles have their own benefits as well. For your video, make sure closed captions are readily available.
You can hire transcribers or subtitlers to put captions on your videos. An alternative to that is to utilize a free transcription service to create video captions where an online audio-to-text conversion engine will generate transcripts for you.
Start creating video content today! With these straightforward steps, you’ll be able to create videos you can use for your business or profession.