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Why You Should Try The Hybrid Approach for Closed Captioning

Closed Captions on a Movie Example

Jurassic World: Fallen Kingdom (2018)

Speech-to-text technology and audio-to-text conversion engines have been a great help when it comes to captioning videos nowadays. With a few clicks here and there, content creators or marketers can have automatic transcripts or captions in the palm of their hands. People can now easily rely on a free transcription service or a platform’s automatic caption generator for the captions of their video content. 

Unfortunately, the closed captioning process is not that simple. If you truly want to provide your audience with helpful closed captions, you can’t rely on machines alone. You have to try a different approach. These automatic captions and transcriptions are great if you’re pressed for time. But if you want quality, better results, and a more inclusive environment, we recommend doing it with a hybrid approach. 

What is the Hybrid Closed Captioning Process?

The hybrid closed captioning process is a combination of speech-to-text technology and manual, human labor. This is where you take a machine-generated transcript or automatic captions,  and instead of using and applying it to your video as-is, it should be edited and improved manually.

This kind of captioning process takes a little more time and effort, since you’ll be checking and editing the automatic transcriptions and/or captions. However, this additional manual labor can go a long way for you and your video content. Whether you are a content creator or a business owner or a marketer, hybrid closed captioning can give you the competitive advantage you need. 

Benefits of a Hybrid Closed Captioning Process

Following a hybrid approach means you get to reap benefits that will contribute to the success of your content and materials. Here are some of them:

Better Accuracy

The hybrid approach results in better accuracy for your captions. You’ll be able to check for errors and flaws and have the chance to correct them. Whether it be jargons, misheard words, misplaced homonyms, or more. The more you polish your closed captions, the better it will be for your audience of course. 

Complete Closed Captions

What makes closed captions different from subtitles is that not only does it show the dialogue or speech in the video, it also describes background noises, music, sound effects, and more. You’ll see them encoded as (leaves rustling), (rock music playing), or (baby crying). Descriptions like these are what make closed captions distinct and beneficial, and you won’t be able to get this from the initial machine-generated transcript or captions. You’ll be able to add manual labor using a combined approach, to make sure that your closed captions are detailed and complete.

The Opportunity to Customize

As you go over your machine-generated captions, you’ll be able to customize them further and add more details or necessary branding. You can insert the name of your brand, channel, or business into the captions. You can also insert links and social media handles at the end, which can add to your marketing efforts and boost your exposure. This kind of opportunity cannot be achieved without the hybrid approach, proof that it’s much more advantageous than you can imagine. 

Better SEO

The more accurate your captions are because of the hybrid process, the better suited it is for SEO. SEO (search engine optimization) makes it possible for you and your content to appear on the top pages of search engines. Accurate keywords and cohesive sentences mean your videos can be indexed properly and have the chance to rank. This is quite a significant boost, especially if you’re a content creator or a business trying to utilize videos online and on social media. 

Better Accessibility For Your Audience

Polished and optimized closed captions contribute to better accessibility for your audience. It’s important that you make sure your content is accessible to different kinds of audiences, including people with hearing loss and people with visual impairments. These captions make it possible for them to have a better experience and be a more inclusive environment when it comes to consuming your content.    The next time you choose to put closed captions on your videos, make sure you try the hybrid approach. Whether you’re doing the manual labor yourself or enlisting the help of automatic transcription editing services, this kind of dynamic process can be fruitful. The process takes a little more effort, but you can be assured that the results will also have more value.